CAC is high if you go after the high-income customers with stadium sponsorships, CNBC, and Super Bowl ads.
CAC will certainly be higher than in Latam, but Nu is a known brand with Latinos. You would be surprised how many customers they could acquire with bus banners in Miami and California.
Hey, I just noticed your comment.
CAC is high if you go after the high-income customers with stadium sponsorships, CNBC, and Super Bowl ads.
CAC will certainly be higher than in Latam, but Nu is a known brand with Latinos. You would be surprised how many customers they could acquire with bus banners in Miami and California.